All case studies

    Plumbing - Jackson, USA

    How a Jackson Plumber 6x'd Their Search Visibility in Six Months

    3,281 → 19,821

    Monthly impressions (+504%)

    22 → 69

    Monthly clicks at peak (+214%)

    6 months

    Consecutive impression growth

    Dec 2025

    Partner since

    The Situation

    Plumbing is a search-first trade. When something's leaking, blocked or broken, homeowners open Google and call whoever shows up first. Whoever owns the Map Pack and top organic slots takes the call.

    This Jackson plumber had solid word-of-mouth but minimal search visibility - around 3,300 impressions and 22 clicks in their first month with us. On the searches that matter, they were barely on the map.

    What We Did

    The standard Silverback System levers, focused on the searches that drive plumbing calls.

    Google Business Profile Optimisation

    Tightened the GBP so every signal - categories, services, service area, photos, posts - pointed unambiguously at plumbing in Jackson.

    Relevancy Signals

    Aligned site content and profile signals around core plumbing services and location so Google could match the business to high-intent searches with confidence.

    Review & Engagement Signals

    Layered in fresh review activity and engagement so the profile kept sending trust signals month after month.

    Geogrid Tracking

    Measured rankings suburb-by-suburb on a geogrid so we could see coverage gaps in real time and double down where it mattered.

    The Result

    Search visibility compounded every single month:

    MonthImpressionsClicks
    Jan 20263,28122
    Feb 20269,70254
    Mar 20269,76251
    Apr 202612,25858
    May 202616,14969
    Jun 202619,82160

    Six months in, monthly impressions were up 6x and clicks had tripled - with July tracking to continue the trend. This is what compounding looks like: no ad spend, just visibility that builds on itself.

    Get results like these

    Book a free strategy call and we'll show you what's realistic for your service area.